Taste in Fenton, Art in the Center set for Aug. 7, 8

Taste in Fenton, Art in the Center set for Aug. 7, 8
FENTON, Michigan — After the Taste in Fenton was canceled last year because of rain, organizers are hoping to see a large turnout this time around by combining the event with the Art in the Center. “There’s a lot going…

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ABC23 To Help Raise Money For American Red Cross

ABC23 To Help Raise Money For American Red Cross
In response to the Bull and West Fires in Kern County, ABC23 and KERN Radio will host a cash fundraiser for the American Red Cross on Tuesday, August 3.

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India: No Country For Old People?

India: No Country For Old People?
As India competes in the global economy, new challenges arise for its aging population, who once relied on their children to help them through old age. Morning Edition commentator Sandip Roy explains.

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NetLogic Microsystems Announces Second Quarter 2010 Financial Results

NetLogic Microsystems Announces Second Quarter 2010 Financial Results
SANTA CLARA, Calif.—-NetLogic Microsystems, Inc. , a worldwide leader in high performance intelligent semiconductor solutions for next-generation Internet networks, today announced financial results for its second quarter ended June 30, 2010.

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Telemarketing: The Guess Factor

Telemarketing agents have a fallacy. They assume that the caller that they are talking to knows nothing about the product/service. So the telemarketing calls are always full of pitches describing the salient features of the products/services. What the telemarketing services miss out is that the caller may not even realize that he/she needs that particular product/service!

Yes, that is the ground reality as found out from surveys conducted on telemarketing business practices. It’s very similar in character to the advertising concept of creating a demand. The telemarketing company must focus on the caller’s need to buy that product/service. The call center agent must pitch for sales in a way as if filling up this dormant need of the caller is the only aim of the call.

Telemarketing has come up quite a few notches since the time when a phone call would get the call center telemarketing leads. Simple phone calls don’t qualify as telemarketing calls because they don’t get you the sales anymore! There are more chances of the person slamming the phone down on the outbound call center agent’s face. People have very little time for themselves.

There are no prizes for guessing, therefore, that people will be irritated should the BPO agents call them for services that they don’t think they need. That is where you have to do some smart telemarketing business. Instead of telling them how good your product/service is, you can try telling them why they need it. When you tell them that, they will think about it. The lead generation mantra these days is to make the consumer feel important, not the company that you are representing.

Interpreting the data on your hands is another way of conducting a successful telemarketing campaign. The telemarketing company can get a lot of valuable insights into the income and buying patterns of the consumers. If the telemarketing services personnel take to analyzing the data empirically, they are more likely to find out more than they expected at face value. You can eradicate a whole chunk of numbers from the database.

Telemarketing calls to these numbers would have only drained the resources of the call center. For example, calling a person with a meager income and asking him to purchase spa tickets is nothing but wasting the very expensive resources of the BPO. Such ways of conducting telemarketing business would not be something that the client would approve as well.

Telemarketing in the modern sense is also making calculated guesses on consumer demographics. For example, if the telemarketing company is selling sports shoes, they can target the data that corresponds to the youth. Smart telemarketing business is about segregating the data according to the product/service before the campaign starts.

Telemarketing services is largely dependent on planning. Making sure that all the diverse factors are in control is important for the call center to prevent wastage. The idea is always to make telemarketing calls more fruitful and bring down the ratio of calls that don’t yield results and calls that do.

Call Center Live Email & Chat Support Helps-Know how

The world of call center services brings you some friendly and fantastic technologies that have changed the given face of the customer services. These days, online e-mail and chat services have become common and needs no introduction. Their all-round benefits have made customer services more responsive and fast.

Today, availability of non-voice online consumer support services have elevated to a new height like never before. Advantages of the non-voice customer services like e-mail and online chat are immense. Some of the common benefits are stated below:

•It is found to be secure and can also be accessed from anywhere and at anytime

•Web chat service is precise and cost-effective. Chat history or the entire chat section can be saved for further reference in the future. Most clients find it attentive and reliable

•Trained support agents are exceptionally adept to answer diverse queries in least time

•It’s safe and can be accessed anywhere and at anytime

•You do not have to install software. As it is a plug in service, you can use it for diverse sites under one license by means of launching the web browser

•Use of online chat support reduces operational costs like fax, staff and phone.

•Customers get personal attention and care

•It is a real-time communication method that comes with human touch

•Keep an eye on the traffic and customize the chat window

•Assess the performance of the agents or executives by means of accessing the message stored

You can exhibit services, the products and the guidelines as per the requirement and specification of customer. In addition, you can even track the online or offline status and compare the results or outcome. The customer care help desk is one of the least expensive forms of customer service. All you require is to analyze the best upselling or cross-selling products. With an overall knowledge, you can easily move ahead and hire the call center help desk service providers.

Benefits of Email Support:

•The e-mail support, as an essential help desk service, do not require 24/7 activity. It offers you the flexibility of answering back later on without maintaining strict time guidelines

•E-mail support is a deal for the business groups including international customers and worldwide functions

•E-mails can be tracked and stored for monitoring the performance

•If in case, a consumer or a customer requires help or has any kind of query regarding any offered service or product then he or she can get back to the support center

•All emails can also be reviewed and then upgraded to bring them the improved version of the product

•Email support ensures grammatically correct use of any language. This eliminates the requirement of the skilled neutral accent With the use

Telemarketing Tinkering Taboo!

The experimentations have come to a grinding halt. Contrary to what literature on telemarketing and call center would like you to believe, trying out new stuff in telemarketing services is lying dormant now. There are a ton of reasons why the call centers have come to such a decision. After all, experimentation leads to innovations. But ask any telemarketing company and they will tell you something different. The different ways in which they can conduct the telemarketing business is now out of the window. All they want to do is focus on the proven and tested methods of call center services. Walking down the well-trodden path is minimizing the risk to a degree that is important for the topsy-turvy world of business process outsourcing.

Let’s examine the reasons telemarketing experimentations have stopped.

1.    Experiments mean investment. That, in turn, means money, manpower and other resources. The burdened telemarketing company does not have the resources to spare. Making telemarketing calls and carrying out the usual routine minimizes waste. There is no loss of resources as such because the telemarketing services agents know exactly what they are doing. It’s easier to plan the telemarketing business budget that way. The call center would know how much money is need and then chalk out their other expenditures accordingly.

2.    Clients don’t want too much of deviation from the usual telemarketing practices. Their volume of expenditures has shrunk to the bare essentials. So they might as well ask the telemarketing company to stick to the basics. Clients are going as far as asking that the telemarketing calls be made to targeted demographics to get better returns on investment (ROI). The calls that are made to consumers who are not in the correct income or user bracket needs to be struck off the database at the planning stage.

3.    The brand image of the client company is integral to the telemarketing campaigns. Very few products/services sell on their features alone. They sell on brand value. The telemarketing services need to be conducted keeping the brand value of the company at close length. The idea is to ensure that through the telemarketing calls and other telemarketing business efforts, the brand image of the company should not be adversely affected. Making calls to those on the national do-not-call lists is a strict no-no and the outbound call center team has been instructed not to indulge in such practices. It tarnishes the telemarketing company as well and can attract legal hassles, too.

4.    Experimentation does not pay off always. It could be that yours didn’t and you spent considerable time chasing mirages. That gives your competitors an edge in the telemarketing campaigns. By the time you get the telemarketing services right, you will find yourself pitted against market-strong rivals. That would jeopardize your telemarketing business plan and throw everything haywire. It’s wiser to make forays into the market and grab a good share before you think of tinkering with your plans. Think of the long-term gains before investing in the short-term profits.