Posts Tagged ‘Revenue’

Telemarketing – Generate Big Revenue From Simple Creative Ideas & Small Budgets

Hello, This is XX calling from XX (company), may I have a moment of your time pleaseâ?¦.?

Statistics shows that Telemarketing responses fetches 4 times more than mail-generated leads. And you would think that the cost could be exorbitant, since large corporations have spent millions of dollars prepping up their telemarketing centers. Well, itâ??s Yes and No. If you are running a large corporation and looking to expand sales exponentially at a faster pace, yes.

But if you run a small business, you too can have a piece of the telemarketing pie. There are approaches which from my past experience have proven workable and more importantly profitable to say the least.

The one of the critical issues is to examine suitability of your business for the telemarketing channel of distribution. There are industries which telemarketing has become the norm in generating escalating revenues & profits but there are those which do not leverage upon telemarketing, not due to budget constraints but that there are more appropriate distribution channels. Take for instance, the very familiar credit card call industry. You will see rows and rows of telemarketers calling round the clock to solicit card applications. Conversely, if you are in the fruits wholesale distribution business, it is highly unlikely that you would resort to telemarketing as a distribution channel.

You will also need to analyze the function of telemarketing as marketing tool in your business. You can activate telemarketing activities for expanding revenue, as a sales support tool as well as build rapport. Call supporting activities for the credit card businesses, the cell phone businesses for instance, would center around after-sales services. Calling clients on service evaluation after sales would be building rapport and generate feedback for product and service enhancements. These are very diverging objectives which separately achieve different purposes altogether. The pitch and script would be highly diverging as well.

The â??recencyâ? of your call list is critical as well. Lists from events and campaigns must be called within the month to ensure higher recall rate. The sooner you call your prospects, the higher the recall rate and the better the chances of closing the sale. The catch is of course the National Do Not Call List. So ensure that the potential clients you call are on this list.

Finally, your success largely depends on The Reward, essentially the effectiveness of your incentive scheme.

I shall share below an example of my past execution of telemarketing as a sales generating tool. In this instance, our discussion is centered on the small business, with tight operations and marketing budgets.

For effective telemarketing, you could consider training one or two existing staff to spend 30% to 50% of their time conducting telemarketing out of a potential client listing generated from your many events and campaigns as well as existing client lists. And Viola!! Leveraging on existing manpower resources, you have created a new channel of distribution!

Handpick staff who have tact and are able to take rejection, and practice, they will start converting the leads to sales, and start earning! Remember, Telemarketing is a prolong activity channel which yields results over time. Persistence and positivism is essence.

In terms of rewards, on top of their usual salary, you should incentivize your telemarketers with a generous percentage of telesales revenue generated by them. This is especially viable for business costs which run on incremental variable revenue model. For instance, if your business is leveraged upon total fixed cost, and any revenue above your fixed cost is variable revenue or profits. Hence, any amount generated by your telemarketers is essentially variable revenue on top and above your normal fixed costs and fixed revenue.

TeleTech Deploys Three New Offerings in Revenue Generation Product Suite

TeleTech Deploys Three New Offerings in Revenue Generation Product Suite
TeleTech (NASDAQ: TTEC), today announced the addition of three new solutions in its revenue generation product suite. The global business process partner has helped clients target, acquire, grow and retain customers for nearly three decades, enabling sales of more than $5 billion annually for its clients. Now, as revenue generation objectives surge in priority for many companies, there is …

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CNAM Revenue Share for Call Centers

dipfees.com In this video you will learn what CNAM revenue share is, who our program is for, and how you can start collecting CNAM revenues. Our CNAM revenue share program is ideal for outbound call centers and other customers with high volume SIP VOIP traffic that terminates in the United States.

CDC Software Reports 14 Percent Increase in Application Sales and Recurring Revenue for the Quarter Ended March 31 …

CDC Software Reports 14 Percent Increase in Application Sales and Recurring Revenue for the Quarter Ended March 31 …
SHANGHAI & ATLANTA—-CDC Software Corporation , a hybrid enterprise software provider of on-premise and cloud deployments, today announced financial results for the quarter ended March 31, 2010.

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Outbound Call Center Helps Generate Significant Revenue

The outbound call center is one of the most comprehensive telemarketing services which help in generating nearly double the revenue for their clients. The most important thing is that the returns on investment are shown in very small time period.

A call center can take-up inbound and outbound calls center services to give absolute success in businesses. Outbound call center services are cost effective. This is the reason that they are able to deliver better profits to the Company. The call center services are able to shoulder all responsibilities on behalf of the respective firm. Outbound call center satisfy the customers, keep them happy and generate a new line of customers who have a liking for specific product or services.

Drawbacks of own outbound call center:

1) Setting-up an own infrastructure will involve huge cost which is neither feasible nor practical. A huge chunk of amount is required to build-up a new unit with all latest facilities for outbound activities. Regular maintenance and repair is also involved in cost. This is an infeasible proposition to set up an own business-base.

2) Outbound call centers need expertise to run these centers. If the management of the Company can’t handle the staff, then they will not produce results. This will result in huge losses on investment and productivity.

3) A business unit should have adequate space to start an all-new system.

Outsourcing the outbound activities will save a business-unit from all possible drawbacks and result in substantial profits in long-run. The business-unit looks after the profit-margins and then takes a necessary step to get into that business. This gets them working in the long-run.

Most offshore Companies are outsourcing the activities from the outbound call center India due to low cost quality services within the stipulated time period.