Posts Tagged ‘Telemarketing’

Pennsylvania’s proposed telemarketing bill would let you hang up on text-message ads

Pennsylvania’s proposed telemarketing bill would let you hang up on text-message ads
The state and federal Do Not Call lists have largely put an end to unwanted telemarketing calls during dinner. But now, people are finding unsolicited — and unwanted — text messages on their cell phones.

Read more on The Patriot-News

Motivating Telemarketing Agents

Motivating call center employees is not a tough job. But the call centers have to do that on a consistent basis. I have noted that many of these motivational exercises would mean just a raise in the salary or some incentives and perks. It’s true that money is a prime motivator, but for stressful jobs like telemarketing, money is not the only factor that determines the motivational efforts that a BPO organization can put in. I have listed some ways in which telemarketing services employees can be motivated. These are susceptible to the available resources and conditions at the disposal of the organization. One or several of them can be tried out in a combination process. Let’s roll the list.

Stress eats away the working spirit of the employees in the telemarketing sector. They have to deal with so many consumers and their complaints that at the end of the day it becomes impossible for them to maintain their mental stability! The stress levels at the call center are so high that many prefer to quit their job and look elsewhere even though they were making better money in telemarketing services. The primary aim of the BPO management is to diffuse this stress. It can be done in a number of ways. Dig out the causes of unnecessary stress. For example, the answering services are constantly monitored when they are on call. Then their mistakes are shredded apart in a sort of training exercise. This is not ideal because nothing deflates the BPO service employee worse.

If you want to use the recorded inbound call center calls for training purposes, use them constructively. Make the phone answering agent feel that their work is being appreciated and all you are trying to do is make it better. This will enable the BPO agent to relax when they are taking calls. If they are constantly under the scanner of being pulled up and examined, they are more likely to make mistakes. Reward the deserving call center agents through a transparent appraisal policy. Let the agents know the parameters on which they will be judged. Let the telemarketing floor know why someone got the “Best Agent” or some similar award. Your aim is to make every agent on the BPO service floor feel that they are as likely to win the rewards as anyone else.

Inculcate a sense of belonging in the call center agents. It’s very difficult to instill loyalty among your employees if you take erratic management decisions. If you are consistent with your policy and make the BPO service agents feel part of the organization, you don’t just motivate them. You also cut down on the attrition rate of the call centers, which tends to be extremely high at all times. Research studies among the telemarketing agents have pointed out that a whopping majority of them did not quit because they were underpaid. They quit because they were not appreciated for their contribution to the business process outsourcing firm. Take care of them and they will take care of your call center services.

Should You Employ Your Own People for Cold-calling or Use a Telemarketing Agency?

Cold-calling is a proven many for many small businesses to generate leads.

But, for many businesses, there’s always the question of who actually does it.

Even for larger companies with dedicated sales teams this is a valid question: should you use your own people or turn to a specialist telemarketing agency?

Let’s put aside how to find a good telemarketing agency, and focus on the question of whether you should use internal resource or outsource through a telemarketing agency.

For many companies, there are three compelling reasons to use a telemarketing agency:

1) Focus

2) Capabilities

3) Cost

This article examines these three reasons and suggests why, in many cases, it makes more sense to use the services of an external telemarketing agency.

1) Focus

Firstly, a strong reason for using a telemarketing agency is that they will focus on the task of generating leads for your business. Many companies, when using an internal resource, will hand this over to either an admin person or expect it to be done as part of their sales role.

But, let’s be honest about what really happens in most businesses: they find something else to do.

Unlike a telemarketing agency, which employs people who cold-call day-in, day-out, your employees have other duties to perform. And, believe me, they will find anything else to do rather than telemarketing. The same goes for if you choose to hire your own people “just to cold call” rather than use a telemarketing agency. After a few months, I guarantee, they will be doing something (anything) else rather than telemarketing.

Larger telemarketing agencies that recruit raw telemarketers have huge problems with churn. If you think that you can recruit and retain someone to do the role long term, think again!

Using a telemarketing agency means that you have a resource focused on telemarketing. By using a telemarketing agency you ensure a continual effort to generate leads, not the reluctant, ad-hoc approach you will get form your own people.

2) Capabilities

Hand-in-hand with the issue of focus is that of capabilities. By working with a telemarketing agency you will access people who are far better at telemarketing that your own people. Even if you have dedicated sales people they often won’t match a good telemarketing agency when it comes to cold-calling.

An external telemarketing agency also brings capabilities around data acquisition, segmentation, collateral development and “pitch” development which your own people will lack. Think about it; a good telemarketer working in a small telemarketing agency will pitch around 100 prospects in a week. Given that the best telemarketers have been in the game for at least five years, that’s over 20,000 pitches. That’s experience you will only get by working with a telemarketing agency; you’ll never get it from an in-house employee.

3) Cost

Finally, another reason for many companies to consider using a telemarketing agency is cost.

When comparing using your sales team, or even yourself as the owner of a small business, against the cost of a telemarketing agency, the costs are pretty compelling. A telemarketing agency will charge, on average around £250-300 per day for a telemarketer. That’s attractive even when you compare it against the cost of your sales people. But when you consider the cost of them not being in front of prospects and actually closing, the cost justification stacks up in favour of the telemarketing agency.

When comparing a telemarketing agency against an admin person making “a few cold calls” the costs need a little more study but they still make sense. Usually, the best approach is to consider two factors: a) the cost per lead and b) the opportunity cost.

When looking at the former, the telemarketing agency, which is always more efficient, typically wins. In addition, when you think about the opportunity cost of not getting new leads into your pipeline and the resulting lost new business growth, it’s usually obvious that using a telemarketing agency is the best investment.

So, in summary, when thinking about whether to use your own people or a telemarketing agency, consider the total picture of how much focused your own people will be, how good they will be, and what is the real return on their costs.

We believe that, taking all these elements into account, a telemarketing agency is the most attractive route for many businesses.

Telemarketing?

Yeah, I just got a job on telemarketing. And I know it’s a ‘pest’ job – having to call people and making them annoyed – but what can I say? Ha!

Is there any tips for me? Like how should I begin when someone picks up my call?

Boiler Room – Telemarketing Center (888)-800-8078

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All you want to know about Telemarketing Services

If you really want to improve the profile of your business by generating qualified leads, adding new customers, retaining existing customers, improving sales and profits, then all you need to do is to stay close to Telemarketing services. Read on to find more!

If you are running a business, small or big, and want to take your business to the next level then seeking telemarketing services is the best option for you. This is simply because all modern day businesses, irrespective of their line of operations or size, can benefit in terms of cost reduction, sales maximization, and profit improvements by opting for a telemarketing service.

Telemarketing services can help your business grow dramatically by using telemarketing for introducing new products and services, creating demand and awareness for existing and new products, setting qualified appointments, and for communicating with and receiving feedback from customers and clients.

One of the greatest advantages with a telemarketing service is extension of market reach beyond the local community to the national and international communities. Moreover, telemarketing services are affordable and easily available for any type and size of business. The fact that these specialized services can help you boost the business prospects by offering the most powerful and effective sales tools is unique to them, to say the least. If that was not all, your business while using telemarketing services can even build cordial and professional relationships with its existing and potential customers without putting a burden on the limited business resources such as time, efforts, and resources.

In this respect, it is best to hire the services of an expert than doing it on own as professional telemarketers are experts when it comes to closing deals and scheduling qualified appointments that may not be possible with a novice.

The benefits of hiring a telemarketing services company are virtually endless. For a low fee, you can stay close to qualified leads, improved sales and profits, and adding credibility to your business name. Not only this, a telemarketing company can perform varying services such as lead generation services, call center outsourcing services, telemarketing services, back office services, and transaction processing services to name a few.

You can even opt to hire a telemarketing services company for other telemarketing services such as B2B (business-to-business) telemarketing, B2C (business-to-consumer) telemarketing, customer service, inbound telemarketing services, outbound telemarketing services, lead generation, surveys, sales, market research, and efficient & cost-effective communications solutions.

By delegating responsibilities to a professional telemarketing company, you as a business owner can present products and services, negotiate and close deals, and maximize sales and profits in a cost-effective manner. Moreover, you can concentrate on core areas of the businesses by delegating the sales & marketing aspects to an expert like a telemarketing company. All these financial savings clearly highlight that you stand to gain everything when you decide to hire a telemarketing service.

We hope that this piece of information on all you want to know about telemarketing services was useful to you in endless ways.